In celebration of their 10th anniversary, Hypebeast team up with adidas to recraft the innovative UltraBOOST silhouette, moving the model forward with a series of innovative changes.
Offering a glove-like fit that has been pivoted with the latest technological advancements, the vamp cage has been lifted to reveal Primeknit uppers and an NFC chip to tongue – the first of its kind. Upon scanning with a mobile device, users will enter a microsite that updates weekly for exclusive content. The Continental outsole offers a lightweight base with 30% more grip due to the tyre technology – allowing for greater traction and stability.
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